We believe that driving long term sustainable growth requires brands to have a clearly articulated and distinct purpose for being. This purpose should guide all elements of business and not simply be leveraged as marketing. 

strategy

Richard Welch is an award-winning brand strategist who develops culturally rooted brand and marketing platforms for leading global brands. Curiosity is the driving energy behind Richard’s passion for understanding the intersection between brands, customers and culture.

creative

Joseph Eardly is an accomplished writer, director and producer with 15 years of experience across global entertainment markets, working primarily in the television category. Compelling, entertaining and rewarding narrative is at the route of everything Joseph creates whether it's long or short, television, film, or commercial.